Ypulse provides daily news and commentary about Generation Y for teen media and marketing professionals. Ypulse covers: commercial teen media (teen magazines and websites), entertainment for teens (movies, games, television, music), technology used by teens (cell phones, pagers, instant messaging), the news media's desire to attract teens (newspapers, cable news), marketing and advertising (targeting the teen market, coolhunting) and civic youth media (highlighting organizations efforts at promoting youth voices in media).